PureGym is coming for the U.S. market, and its 2025 financial results give it plenty of momentum to do so.
The U.K.’s largest fitness operator posted £742 million (~$1 billion) in revenue for 2025, a 23% jump from 2024 and closed the year with 714 gyms across five markets: 455 in the U.K., 128 in Denmark, 48 in Switzerland, 60 in the U.S. and 23 franchise locations in the Middle East.
Though best known for its dominance across the pond (which is posting strong numbers of its own), low-price giant PureGym has maintained a small U.S. footprint for years, with three Washington, D.C.-area sites.
That changed in late 2024, when the operator acquired Blink Fitness out of bankruptcy for $121 million, converting and rebranding more than 50 locations across New York and New Jersey while heavily investing in its sites.
The move is already paying off. EBITDA in the U.S. market climbed 65% to £15 million (~$20 million) in its first year of ownership, the Leonard Green & Partners-backed PureGym reported.
PureGym plans to open even more sites in 2026 and has a medium-term ambition of more than doubling the size of its gym estate, with the U.S. a key focus, the company said.
The timing tracks with a U.S. fitness market that keeps growing. Per the Health & Fitness Association, memberships reached an all-time high last year, with 81 million Americans belonging to a gym, studio or other fitness facility. Low-price operators, in particular, are poised to win, analysts project.
PureGym’s results mark Clive Chesser’s first full year as CEO, having succeeded Humphrey Cobbol. A fitness industry outsider, Chesser arrived from an unlikely place: the pub sector. But as the former CEO of Punch Pubs & Co., his perspective is proving timely. At the HFA Show 2026, he pointed to the rising number of young consumers making healthier lifestyle choices, including cutting alcohol, as an opportunity for PureGym.
“We are taking gyms to people and that brings them out,” he said of PureGym’s flexible club size model that can easily reach smaller, untapped areas where people are eager for a local gym. “This surge is a very, very real thing.”
