Pilates Addiction is turning its most devoted members into its most powerful growth engine – and giving them a rewards program worthy of the name.
The brand’s new loyalty and referral program, PA Anonymous, is the first proof point in a portfolio-wide infrastructure rollout by SEQUEL Brands, the boutique fitness franchisor founded by Anthony Geisler. Powered by Solution One Partners and Perkville, the unified system is designed to drive retention, accelerate referrals and support long-term franchise growth at scale – starting with one of the fastest-growing boutique concepts in the country.
With 100+ locations set to open this year, Pilates Addiction isn’t just expanding – it’s building a member community that compounds. PA Anonymous is built directly into that journey, rewarding the behaviors that matter most: showing up consistently, hitting milestones and bringing others into the fold. Members earn points for referrals at every stage – when a friend attends and when they join – as well as for class count milestones like 50, 100, 250 and beyond, membership upgrades, private session packages and even birthdays. The name itself captures the ethos: being hopelessly devoted to something that’s genuinely good for you, and building a community around that shared identity.
“We’re building brands people want to stay with, not just try once,” said Nate Chang, CMO of SEQUEL Brands. “A loyalty and referral program works when it reinforces the behaviors that create real outcomes: consistency, progress and community.”
At the center of that framework is Solution One Partners, whose global reward fulfillment network gives brands the infrastructure to offer meaningful, flexible incentives at scale. Solution One’s platform goes beyond points – it layers in gamification capabilities like sweepstakes-style promotions that create urgency, spark conversation and turn engaged members into active advocates. It’s that combination of reward depth and referral amplification that makes the program feel less like a punch card and more like a community worth talking about.
“Rewards have the power to drive real engagement when they deliver value members care about and economics franchise owners can sustain,” said Travis Helm, President of Solution One Partners. “Our role is to drive engagement through meaningful rewards that inspire action. We deliver curated, high-value rewards while adding gamification that gives members a reason to share and participate. With SEQUEL, we’re building a program members will use and talk about – without creating extra work for studio teams.”
Perkville provides the loyalty and referral engine that ties it all together, helping SEQUEL automate the member journey through points, rewards and personalized engagement built directly into day-to-day studio operations. Beyond core loyalty, Perkville powers referral workflows that reward advocacy at multiple stages, milestone tracking that recognizes progress over time, tiered levels that reinforce long-term commitment, and challenge-based campaigns that create momentum around the behaviors each brand wants to encourage most.”
The rollout is already extending to SEQUEL’s light therapy brand, beem, with its Ritual Rewards program, with additional brands expected to follow. Each program is named to uniquely tie to that brand’s identity – making loyalty feel like a natural extension of the member experience rather than a bolt-on feature.
“This partnership gives us a platform we can scale across the SEQUEL portfolio, while still letting each brand reward members in a way that feels authentic,” Chang said. “We’re starting with Pilates Addiction because the member journey is highly measurable – frequency, milestones, advocacy – and we can turn those moments into clear value that benefits members, studios and franchise owners.”
With Pilates Addiction leading the charge and beem close behind, SEQUEL plans to expand the platform across additional brands in the coming year – creating a portfolio-wide system that strengthens retention, accelerates referrals and deepens member relationships from day one.
“SEQUEL is building brands with real differentiation, and that’s what makes this partnership exciting,” said Sunil Saha, CEO of Perkville. “We provide the canvas – best-in-class loyalty and referral infrastructure – and the tools to reward the behaviors that matter. That gives each brand the flexibility to build a loyalty experience that fits the member journey and drives profitability.”
