Lululemon is diving deeper into Mexico with the launch of its e-commerce site, amid plans for ambitious expansion of its physical footprint.
With the new site, the activewear giant is giving local Mexican consumers access to its extensive product line — spanning clothing, accessories, footwear and more — across running, yoga, pilates, gym workouts, tennis, golf and everyday athleisure.
“Across our North America business, we are continuing to strategically invest in the growth and evolution of our omnichannel guest experience through a combination of new and elevated stores and enhanced digital capabilities,” said Lululemon senior vice president and general manager, North America, Carla Anderson.
“The launch of lululemon.mx, alongside our planned store expansion in Mexico, highlights an exciting next chapter in our North America growth journey,” Anderson continued. “The momentum we are driving in Mexico reflects the strength and relevance of our brand within the community and signals the continued opportunity ahead as we build connected, engaging, and consistent experiences for our guests.”
That planned expansion includes 15 stores across North America, with the brand eyeing eight in Mexico alone. By the end of its fiscal year, Lululemon is aiming to operate more than 30 stores in Mexico as it builds out its footprint.
Its influence in Mexico is bolstered by two recent on-site brand activations.
Earlier this year, Lululemon also brought together more than 100 Mexico-based Ambassadors for a multi-day summit, with its Ambassador network — which includes partnerships with local athletes and instructors — being a core component of how the brand builds community and cultivates brand loyalty. More recently, on March 29 the label hosted the Lululemon 10K CDMX 2026 race, with nearly 8,000 participants running in the heart of Mexico City.
Lululemon has been caught up in controversy over a PFAS investigation launched by Texas Attorney General Ken Paxton. Soon after the investigation launched, the leggings giant participated in a $12 million funding round for nylon recycling startup Epoch Biodesign, which uses engineered enzymes to break down end-of-life nylon materials into reusable monomers to produce virgin-quality nylon 6,6, eliminating the need for raw materials derived from sources such as petroleum.
