As travelers increasingly look to bring their healthy lifestyles wherever they go, major hospitality brands are leveling up their wellness offerings and messaging to entice a health-conscious consumer.
In that vein, Fairmont Hotels & Resorts has partnered with renowned French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign. The brand is aiming to showcase the pursuit of wellness beyond a traditional gym or spa, highlighting a curated collection of experiences and services meant to immerse guests in their wellness journeys from arrival to checkout.
Those include cold immersion therapy at Fairmont Chateau Lake Louise; forest therapy at Fairmont Jasper Park Lodge; hydrotherapy at Fairmont La Hacienda, Costa del Sol; badminton or cricket at Fairmont Udaipur Palace; and an elevated bathhouse experience at Fairmont Hanoi, among a variety of options throughout its locations.
“Fairmont offers an authentic commitment to wellness in each of its locations, which is why I am eager to partner with them,” said Mbappé. “As an athlete, recovery and balance are crucial, and I experience this commitment during every stay. With Fairmont, it’s possible to maintain your routine — even when traveling — without feeling forced.”
The campaign also introduces a premium Nike gear lending program to Fairmont locations, improving accessibility to those prioritizing fitness and wellness when abroad.
“Fairmont is thrilled to partner with Kylian Mbappé as the brand embarks on a systemic shift on how it delivers wellness,” said Fairmont chief brand officer Claudia Kozma Kaplan. “Today’s luxury hotel guests are increasingly more aware of how they feel, how they perform and how they recover. They are not always looking for high-intensity or prescriptive programs, but for experiences that help them stay well and make better use of their time.”
Fairmont, which is a part of the hospitality group Accor, has plans to continue investing in its wellness offerings, aiming to expand the experiences it offers in a brandwide mission to focus on well-being through new partnerships and perks for guests across its global portfolio.
“The new campaign’s ‘No Excuses’ tagline is inspired by Fairmont’s promise that guests can effortlessly maintain their well-being routine while traveling, however they personally define it, be it for a guest with the discipline of an elite-athlete or someone who prefers a more leisurely amble by bicycle with friends,” Kaplan added.
Fairmont will also launch a film that brings the campaign’s philosophy to life through Mbappé’s experience.
“Travel is no longer just a break. It is an opportunity to maintain rhythm, restore balance, and experience something that supports how our guests live,” said Fairmont global vice president, spa & wellness, Emma Darby. “The world does not need more wellness spaces, it needs more space to be well. This coupled with experiences that only Fairmont can deliver, is redefining what wellness at Fairmont truly means.”
