Amazfit has locked in a new three-year global deal with Hyrox, a meaningful win for the budget-friendly wearable brand under Zepp Health, as the competitive fitness racing brand shows no signs of slowing down.
The expanded agreement builds on a prior regional partnership, where Amazfit was named Hyrox’s official wearable and timekeeping partner and introduced features across its devices for training and race-day insights in 2024.
This time, however, the scope widens.
What began as a wearable and timekeeping partnership will now extend across smartwatches and rings, as well as cameras, glasses and straps, paired with connected app experiences, Hyrox-specific training modes and performance data integrations, the companies said.
The deal also reaches deeper into Hyrox’s competitive fitness ecosystem, including its Hyrox 365 network of gyms, coaches and competitors, though further details on that aspect were not disclosed.
“We’re excited to take this partnership with Hyrox to the next level,” Zepp Health CEO Wayne Huang said. “Hyrox has built strong momentum and is rapidly expanding as a global fitness community. This expanded partnership reflects a shared commitment to enhancing the experience of Hyrox athletes and participants through Amazfit’s smart wearables and connected training technologies.”
The move comes as wearable companies extend their reach from consumer health tracking into live competition and put themselves on the field, quite literally.
Whoop, the human performance wearable company now valued at $10.1 billion, recently partnered with French professional soccer organization Paris Saint-Germain in a multiyear deal to provide its men’s and women’s teams with biometrics for training and recovery.
It’s certainly not the first deal for the Boston-based wearable company backed by soccer star Cristiano Ronaldo. Other pro sports partnerships Whoop has inked include Saudi soccer club Al Nassr and Formula 1 team Scuderia Ferrari HP.
Beyond its sports push, demand for wearables continues to rise as consumers focus more on fitness, recovery and health tracking, according to a consumer electronics report from MediaVision.
The UK-based SEO and search agency found that searches for wearables spiked between Dec. 1, 2025, and Feb. 8, 2026, led by Oura Ring and Garmin.
