Key Takeaways
Trump Media is launching ETFs with Crypto.com focusing on digital assets and American industries.
The ETFs will be available globally pending regulatory approval, enhancing TMTG’s financial services strategy.
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Trump Media and Technology Group (TMTG), which operates Truth Social, has sealed a deal with Crypto.com and Yorkville America Digital in a bid to launch a lineup of exchange-traded funds and exchange-traded products, including ones tied to Bitcoin and Cronos.
“This agreement is a major step forward in diversifying TMTG into financial services and digital assets,” said TMTG CEO and Chairman Devin Nunes, adding that the goal is to bring “ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”
According to a press release issued on April 22, the upcoming investment products, distributed via Foris Capital US LLC, Crypto.com’s broker dealer, will not only provide exposure to digital assets, but also to US-centric industries like energy.
These ETFs will debut under Truth.Fi, Trump Media’s fintech platform, which was launched in January. The entity also noted at launch its plans to invest up to $250 million in ETFs and separately managed accounts (SMAs).
Once secured regulatory approval, the planned ETFs are slated for a global launch later this year across the US, Europe, and Asia through existing platforms and brokerages.
Trump Media first revealed it had signed a non-binding agreement to collaborate with Crypto.com late last month. In addition to the ETF rollout, the company is also looking to unveil a collection of Truth.Fi-branded SMAs, though details are still under wraps.
Kris Marszalek, Crypto.com CEO, said the agreement is “a testament” to the exchange’s capability to bridge the gap between TradFi and the crypto world. Crypto.com will help facilitate “Trump Media ETFs’ global distribution,” he added.
“It’s a win for Trump Media, Crypto.com, CRO, and Yorkville America Digital,” Marszalek said.
“Finalizing our agreement with Trump Media and Crypto.com for our ETF launch is a significant milestone as we work to bring to market new products that align with the America-First focus of our firm,” said Troy Rillo, CEO of Yorkville America Digital.
Charles Schwab, the leading brokerage that is planning to offer spot crypto trading, serves as the custodian for the $250 million stash that Trump Media has planned for its financial products.
Launching a Cronos (CRO) spot ETF is part of Crypto.com’s 2025 roadmap. The company plans to submit an application for the product in the fourth quarter of 2025.
Crypto.com also eyes a stablecoin launch in the third quarter of 2025. While details are limited, the stablecoin is expected to enhance on-platform transactions, cross-border payments, and DeFi integration.
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