The RAMpocalypse continues. Microsoft just revealed significant price increases across the entire Surface line of products, according to reporting by Windows Central. The updated pricing has already hit the official Microsoft Store, with other retailers expected to follow suit in the near future.
These are fairly significant upticks. For instance, the base model 15-inch Surface Laptop 7 now starts at $1,600. It cost $1,300 when the laptop was first released back in 2024. It did receive a price increase last year to $1,500, so today’s increase tacks on another $100.
The cost balloons even further when upgrading components, as a top-end Laptop 7 with a Snapdragon X Elite, 64GB of RAM and 1TB of SSD storage now costs a whopping $3650. As a comparison, a 16-inch MacBook Pro with an M5 Pro, 64GB of RAM and a 1TB SSD comes in at $3,300, and the M5 Pro blasts the Snapdragon X Elite out of the water.
Microsoft
This trend continues with the Surface Pro line of hybrid computers. The 12-inch Surface Pro starts at $1,050, after launching at just $800. The flagship 13-inch Surface Pro cost $1,000 in 2024 and now starts at $1,500. That’s a $500 increase in just two years, though the base hard drive did get a bit bigger.
These price increases are, of course, being blamed on generative AI’s penchant for eating up RAM and related components. “Due to recent increases in memory and component costs, Surface is updating pricing on Microsoft.com for its current‑generation hardware portfolio,” Microsoft wrote in a statement.
Industry reports have also indicated that the company is currently readying refreshes across the Surface line. It’s highly likely these new prices will stay in place if component prices don’t decrease.
These aren’t the first devices that have shot up in price due to AI. Motorola recently instituted increases that even impacted its budget-friendly phones. Samsung has also pushed up the cost for its Galaxy Z Fold 7.
The PS5 is now much more expensive when compared to the 2020 launch price, though Sony didn’t explicitly blame these increases on RAM, but rather “continued pressures in the global economic landscape.” There are also rumors that the continued RAM shortage has made it difficult for Valve to manufacture the Steam Deck and likely pushed back the release of the Steam Machine to 2027.
SSDs have also shot up in price, with old-school HDDs not far behind. It’s getting thorny out there.
