Apple CEO Tim Cook is officially stepping down from his role on September 1, the company announced today, while current SVP of hardware engineering John Ternus will take over as the new CEO. Cook will transition to a new role as executive chairman of Apple’s Board of Directors. The company says the move was “approved unanimously” by Apple’s Board, and that Cook will work on transitioning his duties over the summer.
“It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,” Cook said in a statement. “I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world.”
Cook became CEO of Apple in 2011 following the death of co-founder Steve Jobs, and he led the charge for Apple’s post-iPhone and iPad era by launching the AirPods, Apple Watch and Vision Pro. He also pushed the company into being more of a service provider with the launch of Apple TV and Apple Music. While he’s had a strong reputation as a logistics-oriented executive, Cook has been criticized for lacking the product vision that Jobs was known for.
Ternus, on the other hand, has been focused on product design since joining Apple in 2001. He became VP of hardware engineering in 2013, and later transitioned to a senior executive role in 2021. Ternus was also prominently featured at the MacBook Neo launch a few months ago, a low-cost yet high-quality notebook that encapsulates Apple’s unique place in the PC industry.
“I am profoundly grateful for this opportunity to carry Apple’s mission forward,” Ternus said in a statement. “Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another.”
