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Gruns is partnering with Olipop on a limited-edition release that blends functional nutrition with a familiar soda profile, as the greens brand continues to expand its presence in the broader wellness category. The Strawberry Vanilla Superfoods Greens Gummies reimagine one of Olipop’s best-selling flavors in a new format designed for both kids and adults, extending the reach of both brands beyond their core products.
The gummies combine strawberry, vanilla and a hint of lemon, translating Olipop’s signature taste into a daily greens supplement. The collaboration reflects a broader shift across wellness, where brands are moving toward more accessible and appealing formats that fit easily into everyday routines.
For Gruns, the partnership comes at a pivotal moment. Unilever recently acquired the company for reportedly over $1 billion, signaling growing interest from major consumer players in the next generation of functional nutrition brands. The Olipop collaboration offers an early look at how Gruns may continue to evolve post-acquisition, leaning into partnerships to broaden its consumer base.
Shop the limited-edition drop through May 21 on Gruns’ website.
