Reformer Pilates is quickly becoming one of the most in-demand modalities in fitness, and global gym and studio operators are increasingly turning to Your Reformer to make it a centerpiece of their growth strategies
From GoodLife to Oxygen Yoga & Fitness, Snap Fitness and World Gym, the fastest-growing reformer brand has built partnerships with major players in 38 countries by focusing on more than just equipment sales. Instead, Your Reformer brings a full solution that blends technology, flexibility, and deep operator support to unlock retention, revenue and long-term success.
“We put the club’s vision first -— whatever they want reformer Pilates to be in their spaces,” says CEO, Ben Stallworthy. “We have a range of solutions, so we match the solution with their vision. Innovating together is what makes these partnerships work.”
At the heart of Your Reformer’s success are innovations like KioskPro and ClassPro, which make reformer Pilates more accessible to members and easier for clubs to scale.
KioskPro allows members to access classes on-demand through kiosks and headphones, even when no instructor is available. According to Stallworthy, the inspiration was simple: “The creation came from wanting to make reformer Pilates more accessible. Not every gym has space or resources for live classes, so KioskPro became a way to remove that barrier and make Pilates available to anyone, anytime.”
With hundreds of classes spanning multiple modalities, KioskPro helps beginners, pre- or post-natal participants, active aging members and more. “Everyone has a way in,” says Stallworthy.
This accessibility isn’t just about convenience—it’s also about solving real operational challenges for clubs and studios.
For boutiques who have challenges finding quality instructors, it provides them with options to fill gaps, increase utilization in their space, as well as leverage the specialized programs on the KioskPro platform, including women’s health, sports specific and rehabilitation.
ClassPro takes that access a step further, enabling gyms to deliver up to 40–60 virtual classes per week alongside instructor-led sessions. Clubs have also used it to replace underperforming live classes with consistent, premium virtual experiences. “It fills the gap while expanding utilization,” Stallworthy says.
Driving Yield and Retention
For operators, the results have been clear. Ninety percent of Your Reformer partners charge an additional fee for the service, and gyms have reported a significant increase in yield.
“On average, gyms are experiencing yield growth of around 30% with our products,” Stallworthy explains. “But what’s even more powerful is how that translates into loyalty. Members are sticking with Reformer Pilates over long periods, which ultimately strengthens retention and community inside the club.”
Reformer Pilates is often positioned as a higher-value offering, and Your Reformer’s digital solutions make that premium experience more personal and flexible. Members can choose from more than 900 classes across 20 categories, ranging from 10 to 55 minutes, allowing them to curate workouts that match their schedule, fitness and health needs and mood.
“Traditional on-demand might lock you into a 45-minute class on a big screen,” Stallworthy says. “Our system gives you true choice.”
Beyond the Equipment
What sets Your Reformer apart from many suppliers is that the team doesn’t just provide equipment — they deliver end-to-end solutions designed to maximize impact. With their background in operating health clubs, Ben and Emma Stallworthy understand the daily challenges that gym owners face.
“We’re not in the business of just providing equipment,” says Stallworthy. “It’s about a full solution.” This comes in the way of marketing kits, a full portal of social assets, onboarding education, launch strategies and more.
“The more successful our partners are, the more successful everyone is,” he says. “Every thriving installation means more people, in more corners of the world, gaining easy access to Pilates. That’s the heart of our mission — removing barriers so anyone, anywhere, can experience the physical and mental benefits of reformer Pilates. For us, growth isn’t just about business expansion; it’s about opening doors to wellness for communities that might never have had the opportunity before.”
That operator mindset extends into staff training and ongoing support. Your Reformer has invested heavily in digital resources that provide consistency, no matter what changes occur inside a club. “Staff come and go, schedules shift, running a gym is fluid,” Stallworthy says. “But we’ve built Your Reformer to remain steady, reliable, and able to deliver a premium experience no matter what.”
Looking ahead, Stallworthy believes that reformer Pilates is on track to become a standard offering in clubs worldwide. “In the next two to four years, it won’t be a case of ‘Will you have reformer Pilates?’ It will be, ‘What is your reformer Pilates strategy?’” he says.
Your Reformer is preparing for that future with continued investment in digital innovation, including exploring ways to integrate feedback and personalization without losing the authenticity of the practice. “People thrive on feedback,” Stallworthy says. “The more we can elevate that experience, the better. But we have to stay true to the foundation of reformer Pilates, and that’s not always about gamification — it’s about balance.”
As reformer Pilates cements its place in global gyms, Your Reformer’s unique blend of accessibility, yield growth and digital solutions ensures that operators are ready for what comes next.
