Xponential has confirmed a round of layoffs as it refocuses on its core boutique fitness brands under CEO Mike Nuzzo
Xponential Fitness, franchisor of boutique fitness brands such as Club Pilates and Pure Barre, has confirmed a round of layoffs as it continues to reshape its operations under new CEO Mike Nuzzo.
The fitness franchisor said the cuts are part of an effort to address current organizational needs and create investment capacity for the future, describing it as a difficult decision that led to the elimination of several roles across its business.
While Xponential did not disclose the number of employees affected or divisions, some former staff members, including those in project management and marketing roles, acknowledged the layoffs this week on LinkedIn.
The workforce reduction follows a series of major portfolio and leadership changes. In August, Xponential appointed Nuzzo, a turnaround veteran with prior leadership stints at Eyemart Express, Petco and GNC, as CEO. The transition came shortly after the U.S. Securities and Exchange Commission closed its 18-month investigation into the company without recommending action.
Prior to Nuzzo’s arrival, Xponential had already divested several brands, including Rumble Boxing and CycleBar, which were acquired by Extraordinary Brands after its earlier purchase of indoor rowing concept Row House from Xponential.
More recently, under Nuzzo’s leadership, Xponential sold medical weight-loss and wellness chain Lindora to Next Health. Last year, the franchisor also offloaded Stride Fitness, a treadmill-based HIIT concept, and wound down AKT, its dance-based cardio brand. Altogether, the transactions have reduced Xponential’s portfolio from 11 brands at its peak to five core fitness concepts: Club Pilates, Pure Barre, YogaSix, BFT and StretchLab.
Over the summer, Xponential partnered with Morrow Hill, a franchise-focused commercial real estate firm, to manage site selection, leasing and expansion for its remaining brands. At the time, chief operating officer Tim Weiderhoft said the partnership would give franchisees access to top-tier real estate resources as Xponential continues to grow its brands nationwide and internationally.
The international push is certainly gaining traction, with Club Pilates recently signing a master franchise deal to open 20 studios in Bangkok, its 22nd market worldwide. Other recent master franchise agreements for the popular Pilates brand have also been inked in Belgium, Luxembourg, Monaco and Australia.
Xponential is scheduled to announce its third-quarter 2025 financial results on Nov. 6.
