At its upcoming Catalyst Series, the Willpower Performance Collective convenes top founders from Hyrox, Caulipower and Ancient Crunch to discuss what’s driving investment and staying power in wellness
The Willpower Performance Collective is gathering leaders from across the wellness and performance space for its latest Catalyst Series event, “Capitalizing on the Future of Wellness,” on Monday, November 10, at Soho House New York.
The discussion, held from 6:30 to 9:30 p.m. and hosted by Willpower founder Bill Murphy, will unpack how wellness brands are being funded, scaled and sustained in an increasingly competitive market.
Featured speakers include Caulipower founder Gail Becker, Hyrox’s chief growth officer Douglas Gremmen, and Seth Goldstein, co-founder and president of Ancient Crunch.
The event reflects Willpower’s mission to advance human performance through collective innovation. The organization connects top consumer brands and technology innovators, partnering with agencies like the Department of Defense, NASA and others to accelerate breakthroughs in mental and physical optimization and recovery.
Sponsors include Klaviyo and Recharge, which support growth and retention for leading wellness brands.
Tickets are available by request. Attendance is limited to consumer brand founders and leaders, with admission free for approved applicants. Service providers and agencies may attend through sponsorship opportunities, which require approval and start at $2,000.
