Whoop says its faceless wearable has become iconic and accuses Shenzhen Lexqi of copying the minimalist design and misleading buyers
In the gadget-driven world, companies often sue rivals over flashy features, high-tech bells and whistles and sensors. Whoop is suing for the opposite, targeting China’s Shenzhen Lexqi for allegedly copying the faceless, minimalist band design the Boston-based maker of health and fitness wearables calls its signature aesthetic.
Whoop laid out its case in a 36-page complaint filed September 22 in Massachusetts federal court, alleging Shenzhen Lexqi’s health trackers, sold on Amazon, mimic Whoop’s trade dress and mislead U.S. consumers.
According to the filing, Shenzhen Lexqi makes and supplies “infringing wearables” resembling Whoop’s faceless strap, built with a continuous fabric band and thin metal accents. The complaint states the devices are sold to U.S. buyers through Amazon storefronts and that several sellers informed Whoop they were “authorized” by Shenzhen Lexqi to market the products in the U.S.
Whoop’s complaint includes side-by-side images and infringement charts, along with examples of third-party recognition of the device based on its appearance alone. One cited instance comes from a People article published in July 2024, which reported that Prince William wore a Whoop wearable at the UEFA Euro quarterfinals and featured an accompanying photo that identified the device.
The Cristiano Ronaldo-backed Whoop recounts sending cease-and-desist letters to multiple storefronts in July 2025, then writing directly to Shenzhen Lexqi on Aug. 7.
According to the complaint, a California attorney identifying herself as Shenzhen Lexqi’s counsel requested a call, then canceled it and asserted on Aug. 22 that “Lexqi’s products have not infringed” Whoop’s rights. Whoop subsequently purchased four units that were shipped to a Massachusetts address between Aug. 30 and Sept. 1, and at least one online review of the alleged copycat was titled “Whoop band,” which the company cites as evidence of confusion.
The suit brings claims for federal trade dress infringement, false designation of origin and unfair competition under Section 43(a) of the Lanham Act, plus Massachusetts statutory and common-law unfair competition.
Beyond its legal clash with Shenzhen Lexqi and its dispute with the FDA over its blood-pressure feature, Whoop is pressing ahead with product innovation. The human performance company has just launched Whoop Advanced Labs, a subscription feature that allows members to upload existing bloodwork or book new tests through Quest Diagnostics, linking biomarker testing with its 24/7 wearable data.
Shenzhen Lexqi Electronic Technology Co. didn’t respond to ATN’s request for comment.
