Whoop is teaming up with Quest Diagnostics to turn wearables into a gateway for lab testing, pushing deeper into preventive health
We’ve seen gyms turn into clinics. Could wearables become the lab’s digital entry point? Apparently so, if Whoop has anything to say about it.
The Boston-based wearable maker has partnered with Quest Diagnostics, which will serve as the U.S. lab provider for Whoop Advanced Labs. The feature will let members purchase and schedule Quest blood tests either at a patient service center or through a mobile draw at home, tracking biomarkers like metabolism, hormones, inflammation, cardiovascular health and nutrient status. Clinician-reviewed results will then be delivered directly in the Whoop app.
The service is slated to launch this fall, with a waitlist now open.
For the Cristiano Ronaldo-backed Whoop, the collaboration is about moving beyond recovery, sleep and training data into a more fine-tuned health prevention model, pairing lab results with its metrics to help members track progress and optimize over time.
“By bringing Quest’s lab testing into the Whoop experience, we’re taking a pivotal step forward in helping people access and act on the power of blood testing to reveal insights into health, so they can live and perform closer to their potential for longer,” Whoop chief marketing officer John Sullivan said.
Quest, meanwhile, cast it as a nod to shifting consumer behavior, with rising demand for on-demand health data that puts consumers in the driver’s seat of their own health.
“Health-minded consumers want insights from lab testing beyond the annual checkup,” Quest Consumer senior vice president Richard Adams said. “Our collaboration with Whoop is an example of how Quest is broadening access to deep health and wellness insights.”
The new service follows Whoop’s recent launch of its 5.0 and MG devices, which introduced medical-grade tools like on-demand ECG, blood pressure insights and a “Whoop Age” metric to track biological aging.
