Digital fitness brand Wexer, which partners with content providers to deliver on-demand and live fitness experiences for leading fitness operators, has teamed up with Xplor Mariana Tek to integrate its vast digital fitness library into its platform.
The strategic partnership will benefit boutique fitness studios by helping them boost member engagement and retention, offering instant access to premium digital content from Wexer across multiple devices—a move that supports an omnifitness experience that blends in-studio and virtual workout options.
“Partnering with Xplor Mariana Tek allows us to bring our evolving digital ecosystem—including virtual, mobile, app and web player—to boutique fitness studios, helping them extend their reach, enhance engagement, and future-proof their business in a digital-first world,” Wexer chief growth officer Robert Louw said.
As both Wexer and Mariana Tek point out, the collaboration gives fitness studios a straightforward way to offer members a virtual fitness offering without having to invest time and resources into developing their own digital content. It also supports the evolving consumer preference for fitness options that are available anytime, anywhere, Xplor Mariana Tek tech partner program manager Haley Ladd-Luthringshauser noted.
“We are excited to bring Wexer’s best-in-class virtual fitness offering to our boutique studio partners,” Ladd-Luthringshauser said. “This partnership ensures our studios can deliver a premium, hybrid fitness experience that meets the modern fitness consumer’s expectations—driving retention, engagement and growth.”
Earlier this year, Xplor Mariana Tek launched a new suite of franchise management tools to assist corporate and multi-site fitness and wellness studios in streamlining operations, making quick adjustments to royalty agreements a breeze and automating fee collection and disbursement. Another feature allows real-time reporting, where franchisors can access performance data across their network with a quick glance.
“Every corporate and multi-site fitness business seeks to deliver a consistently standout experience across every location while optimizing efficiency,” said Shannon Tracey, vice president of sales and marketing for Xplor Mariana Tek.
“Our franchise management tools provide greater transparency for both franchisors and franchisees,” she continued. “We’ve simplified royalty and fee management, so studio owners can focus on what they do best – offering exceptional fitness experiences.”
