Universal partners with fitness tech company Sudor to power a new wave of creator-led wellness apps, beginning with Own Your Goals by Davina McCall
Universal Pictures Content Group (Universal) has partnered with fast-growing technology platform Sudor to power its portfolio of fitness and wellness apps. The partnership reflects their long-term commitment to scalable infrastructure that enables its creators to meet the growing demand for digital-first experiences.
Fueled by pandemic adoption, evolving consumer expectations, and rapid advances in technology, fitness is no longer confined to gyms or studios. Consumers now expect anytime, anywhere, personalized experiences woven into their broader wellness routines. Influencer-led programs are accelerating this shift, transforming how the industry operates. The creator economy is booming, projected to reach $500 billion by 2027 (Goldman Sachs), with fitness among its fastest-growing segments. Against this backdrop, Universal is seizing a major growth opportunity, empowering its talent to reach audiences like never before.
The first app in its portfolio to migrate to Sudor’s platform is Own Your Goals by Davina McCall. With a 300,000-strong community, this migration demonstrates Sudor’s ability to deliver reliable, engaging, and revenue-generating creator platforms, setting a new benchmark for the industry.
The collaboration marks a new chapter in Sudor’s mission to empower creators to Just Own It. For Sudor, ownership isn’t a slogan; it’s the foundation of a sustainable creator business. Together, Universal and Sudor are proving what it truly means to Just Own It: believing in their creators and providing them platforms built for them and their communities to thrive.
In today’s wellness economy, creators need more than social media visibility; they need infrastructure built for real business. Sudor delivers exactly that: fully branded apps that let creators build and own their business, control their income, content, data, nurture their community, and give their users a true home beyond ever-changing algorithms. The result? Industry-leading performance, with subscriber retention rates averaging over 94%.
“We’re incredibly proud to partner with Universal to help scale Own Your Goals,” says Sudor Co-Founder and CEO Emma Heap. “It’s one of the UK’s leading wellness apps for women, already making a meaningful impact on tens of thousands of lives.”
