Uber is expanding its EV incentive program across the US. The company began testing the service in select cities last year. This is a program in which Uber offers drivers a $4,000 grant to switch from their current vehicle to an EV.
These grants are available for both new and used electric vehicles, which is nice because new cars are expensive and could be out of financial reach for many Uber drivers. This program is available to Platinum and Diamond drivers who complete 100 eligible rides by December 31. These drivers can apply for the grant on the platform’s website, with applications processed from April 16.
The $4,000 grant isn’t the only incentive on offer here. Drivers who purchase a new or used EV through the platform TrueCar can get an additional discount of $1,000. Also, Kia is partnering up with Uber to offer $1,000 off the purchase of a Niro or EV6 and $1,500 off the EV9 SUV. All of that adds up.
No matter how you slice it, however, it doesn’t add up to $7,500. This program exists because President Trump’s “Big, Beautiful Bill” wiped out the federal tax credit on EVs. Data indicates that full-time Uber drivers make an average of $42,000 per year.
A Kia EV9 starts at $55,000, which goes down to $49,500 with Uber’s grant and Kia’s discount. The math is still wonky, as I can’t think of many other jobs that require workers to spend more than a full year of salary to purchase the necessary tools to get going. The federal tax credit did provide $4,000 with the purchase of a used EV, which Uber’s policy does match.
The rideshare platform has been attracting EVs. Uber says there are more than 286,000 EVs on the app globally. The company also says that Uber drivers adopt EVs at a much faster rate than typical car owners in the US, Canada and Europe.
