If you’ve been watching the food and beverage space lately, you’ve probably noticed a clear shift, where brands are racing to meet consumer demand for better-for-you options with low or no sugar and industry titans like PepsiCo are scooping up health-conscious brands. But one indulgence has seemed off-limits, untouched by the great wellness edit that Gen Z is championing: ice cream.
That is, until now.
Meet Two Spoons Creamery, a West Hollywood-based, high-protein, zero-added-sugar ice cream that’s proudly “GLP-1 compatible.” If that sounds too good to be true, the story behind it is just as surprising, as Two Spoons was co-founded by Rich Ferreira and Gabe Zichermann, exes who remained friends.
Romance may not have been in the cards, but healthier ice cream was—especially as Ferreira struggled with his keto diet, unable to find a tasty ice cream that would support his use of weight loss medication. He and Zichermann got to work, spending a year developing the perfect Rocky Road.
Fast forward to today, and Two Spoons offers a high-protein Rocky Road, as well as other patent-pending flavors like Strawberries & Cream, Caramel Swirl and Fudgy Brownie. Each container packs 30 grams of protein and is sweetened with allulose, a low-calorie sweetener that has been shown to stimulate the release of GLP-1 naturally.
“I think most food and beverage brands view GLP-1s as a threat to their business,” Zichermann tells Athletech News. “But with 12% of the U.S. population on the drugs, and as much as 25% wanting to take them, it seems insane not to want to service these consumers. And I know better than most that GLP-1 users have specific nutritional needs. We need more protein, we should have less sugar, and because we can eat less overall, we want that to be even more satisfying.”
As Zichermann points out, weight loss medications, such as Ozempic and Wegovy, have presented a major opening for food and snack brands to deliver both the right macros and experience.
“GLP-1 users are not dieters; they are the most discerning of eaters,” Zichermann adds. “Products such as Two Spoons Ice Cream that provide all the taste, texture and correct nutrition are ideally positioned to give them what they need.”
Two Spoons has already secured funding and retail partnerships ahead of its launch. Consumers can also order the ice cream online.
“We have a few new flavors we will be launching later this year that we’re excited about,” Ferreira tells ATN. “Some are bold and some are nostalgic, but all stay true to our promise of making products you can feel good about.”
