Tom Brady is adding another title to his post-retirement resume: snack founder.
The Super Bowl champion has teamed up with Gopuff to launch Goat Gummies, a new line of organic, vegan fruit chews available exclusively through the consumer goods and food delivery platform. The gummies, which are free of artificial sweeteners, dyes and flavors, are crafted in France using real fruit.
The release marks the latest product play in Brady’s evolving business portfolio (which includes athlete network Autograph) and extends his ongoing partnership with Gopuff, where he is also an investor.
“Retirement’s been a chance to slow down and enjoy life a little more — and that includes treating myself once in a while,” Brady said. “But when I do reach for something more indulgent, I want the best. Goat Gummies hit that sweet spot: they taste amazing and come in several delicious flavors, plus they’re made with real ingredients. I’ve had a blast creating this new line of snacks with Gopuff and can’t wait for the world to try them.”
Goat Gummies launch in three varieties: Sweet Rush (pear, mango, passion fruit, cherry), Sour Burst (tangerine, apricot, grapefruit) and Tropic Fusion (passion fruit, raspberry, pomegranate). Each pack sells for $4.99 and is available for delivery in as little as 15 minutes via Gopuff.
The product, marketed as a “game-time snack,” was developed in collaboration with Brady, who weighed in on flavor, texture and ingredient choices to meet his standards for better-for-you foods.
“It’s been invaluable to have access to Tom’s expertise in health and wellness throughout the Goat Gummies development process,” Gopuff co-founder and co-CEO Yakir Gola said. “With a shared passion for innovation, we’re confident that the delicious and thoughtfully crafted Goat Gummies will quickly become our customers’ go-to snack.”
The product launch is supported by a marketing campaign that includes influencer content, app integrations and live events planned for New York and Miami. At the center of the campaign is a humorous :30-spot starring Brady in a satirical take on his preference for better-for-you snack products.
