TikTok and Cameo are teaming up to make it easier for TikTok users to request personalized videos. The two companies announced a new integration that makes Cameo accessible directly from TikTok for creators and fans.
With the update, TikTok creators can add Cameo links directly to their videos and viewers can request a personalized clip without leaving the TikTok app. Creators who aren’t currently on Cameo can also sign up for the service without having to onboard through Cameo.
Up to now, Cameo has been known for its personalized videos from celebrities, but TikTok stars are “among the fastest-growing talent segments” on the app, according to the company. The new integration should make it easier for those creators to reach fans and promote their presence on Cameo.
It’s not surprising that Cameo would see TikTok creators as a potentially large untapped audience for its service. It’s not as clear what TikTok is getting out of the arrangement. The company could have created its own Cameo-style feature for personalized shoutouts. The app already has several features that allow fans to interact with creators, including by sending virtual gifts in livestreams. Cameo didn’t immediately respond to questions about whether TikTok gets a cut of the transactions made via its app or if there are differences in pricing structure between the two apps.
