President Donald Trump may have a tendency to put his name on everything, but his administration decided to go with the more authoritative The White House App for his latest pursuit. Now available on the App Store and Google Play store, the official White House App claims to gives Americans “a direct line to the White House.”
From the press release, the app provides “unfiltered, real-time upgrades straight from the source.” In more practical terms, the White House App is a one-stop shop for official communications from the administration and more. On the app, you can find press releases, livestream announcements and even a photo gallery, along with turning on notifications so you get official communications as soon as they happen.
However, it only takes a few minutes of digging through the app to question its value. The White House App’s News tab features a carousel of about 35 articles that seem suspiciously cherry-picked with articles that favor the Trump administration. In the Affordability window, the app points out year-over-year prices that have dropped for things like eggs, milk and bread, but conveniently omits the recent swell in gas prices.
In the Social tab, there’s a button to “Text President Trump,” which auto-populates a new text with “Greatest President Ever!” before ultimately trying to get you to sign up for a marketing blast. The press release mentioned a way to “send your voice and feedback directly to the Administration” but the app’s functionality doesn’t seem to promote that. Most notably, there’s even a way to submit a tip to Immigration and Customs Enforcement in the app’s Get in Touch section.
While it’s convenient to have all your Trump administration announcements in one place, the White House App is mostly just a portal that ends up opening external websites. Traditionally, official White House accounts on social media platforms are passed on during the transition of presidents. However, it’s hard to say what will happen to the app after Trump leaves office, but one only has to look towards the lasting triumph of TrumpRx, Trump Mobile or even Trump University.
