Nintendo has announced that the price of the original Nintendo Switch will change in the United States, citing “market conditions” as the reason for its decision. The new pricing will apply from August 3, and will affect the regular Switch, the Switch Lite and the Switch OLED, as well as select accessories for the console. Amiibo and the Alarmo alarm clock will also see price increases.
The Switch 2 is not affected, nor are the prices of any games or Nintendo Switch Online memberships for Switch or Switch 2. Nintendo doesn’t rule out more wide-ranging price adjustments in the future, though. The company has not yet announced any of the new prices, but Target appeared to briefly update its pricing (since removed), listing the Switch at $340, the Switch Lite at $230 and the Switch OLED at $400. The original Switch is currently priced at $300, the Switch Lite at $200, and the Switch OLED at $350, so these would represent pretty significant increases all round if accurate.
The news follows the Switch price increases in Canada that came into effect today. The console is now $20 CAD more expensive than it was previously, with Nintendo also blaming market conditions (that it still isn’t directly attributing to tariffs in its official messaging) for that adjustment when it announced it back in June.
It looks like the Switch price changes in the US at least won’t be quite as severe as those Microsoft recently announced for the Xbox Series S and Series X. The consoles now start at $380 and $550, respectively, which is an $80 increase for the former and a whopping $100 bump for the flagship Series X.
