From fitness apps to recovery devices and plant-based snacks, this year’s Labor Day sales will help you kick off fall healthier than ever
Labor Day marks the unofficial end of summer and a reset point before fall routines begin. It’s also become one of the biggest shopping weekends of the year, with wellness brands rolling out promotions that make it easier to invest in long-term health. Athletech News rounded up some of the standout deals designed to support training, recovery and everyday performance.
Form
The connected strength training platform is offering 25% off annual memberships from August 28 through September 1. The promotion is open to both new members and current monthly subscribers who want to upgrade, giving users access to FORM’s personalized training programs and on-demand content. Founded by fitness creator Sami Clarke, Form has grown into a go-to destination for effective, approachable workouts. For those looking to recommit to their fitness routine ahead of fall, it’s a timely chance to lock in long-term savings.
Cacti Wellness
Digital fitness and wellness brand Cacti Wellness, created by Kira Stokes, is launching a new Sculpt Bundle alongside a half-off annual membership to its app. As part of the holiday deal, members also receive a Tiger’s Eye RPZL clip as a gift-with-purchase to pair with Cacti’s gua sha tool.
Hyperice
Recovery technology leader Hyperice is running discounts of up to $200 across its product lineup from August 26 through September 2. Highlights include $50 off the Hypervolt 2 Pro, $100 off the Hyperice X Knee & Shoulder and $200 off the Normatec 3 Full Body system. With athletes from the NBA to the PGA TOUR relying on its tools, Hyperice’s holiday sale brings elite-level recovery within reach for everyday users.
BADESOFA
The German wellness brand, known for its water-inspired recovery products, is offering up to 30% off items like its Back Bath Pillow and Poolsofa from August 28 through September 1. These products transform bathtubs and pools into restorative spaces, giving consumers a spa-like experience at home.
Catalina Crunch
Better-for-you snacking brand Catalina Crunch is spotlighting its Protein Granola this Labor Day, packed with 13g of plant-based protein, 1–2g of sugar and a high fiber content. The brand’s entire website is also 25% off. Available in flavors like Vanilla Almond and Honey Cashew, the granola doubles as a road trip snack, breakfast topper, or midday pick-me-up.
Chirp
Known for its back-pain relief wheels, Chirp is offering 15% off sitewide (excluding the Halo and Contour) from August 28 through September 8. Best-sellers like the Wheel+ and RPM Mini are designed to ease tension, crack your back safely and provide relief after long days of sitting or training. With millions of units sold, Chirp has become a go-to recovery tool for those seeking simple, at-home relief.
Shokz
For runners and cyclists looking for safer listening options outdoors, Shokz’s OpenRun Pro 2 bone-conduction headphones are on sale for the holiday. The open-ear design allows athletes to hear music while staying alert to their surroundings, a priority for endurance athletes training on busy roads. With battery life that stretches up to 10 hours, the headphones are built to outlast even the longest sessions
Phorm Energy
The energy drink backed by Anheuser-Busch, 1st Phorm and UFC President Dana White has announced its first national promotion at 7-Eleven. Starting August 28, Phorm Energy will be offered 2 for $5 through the end of the year. Its bold branding and functional formula signal the brand’s ambition to stand out in a crowded energy drink category dominated by legacy players.
