SweatWorks, a digital agency centered on fitness and wellness tech, has appointed seasoned industry veteran and entrepreneur Mike G. Hansen as its chief growth officer.
Hansen, who has worked with over 100 health, fitness and technology brands, will focus on growing and enhancing SweatWorks’ core business and guiding clients with his expertise.
The fit tech agency has worked with several leading brands, including Equinox, Nike, Bose, SoulCycle and Strava.
Hansen will also expand SweatWorks’ media capabilities and oversee strategic initiatives such as venture development and Bridge Health, a newly-launched health-outcome-based platform for the fitness and wellness industry that he co-founded with SweatWorks founder and chairman Mohammed (Mo) Iqbal.
“SweatWorks has built an incredible reputation as a leader in fitness technology and digital innovation,” Hansen said. “Having been a partner to SweatWorks, I am excited to officially join forces with Mo and the team, bringing experience in market transformation and strategy to help both clients and SweatWorks push into the next frontier. Brands need a trusted partner to navigate change, and I’m eager to provide that support and collaborate with our clients.”
Hansen will remain a partner of Endorphinz, a next-gen fitness content and media production company he co-founded.
Iqbal, recently appointed as ABC Fitness’ chief strategy officer—a newly created role—highlighted Hansen’s expertise, which he says will elevate SweatWorks and its brands to the next level.
“I’ve worked with Mike as both a customer and a partner, and I trust his leadership and capabilities,” Iqbal said. “I’m excited to officially join forces as we work together to better serve our brands and achieve our mission of wellness for all.”
