Stanley 1913 has teamed up with Clark for a multi-year partnership, debuting a signature hydration line launching September 3
Stanley 1913 is expanding its presence in sports culture with a newly announced partnership with Caitlin Clark, the record-shattering Indiana Fever guard. The collaboration begins with the debut of the limited-edition Stanley 1913 x Caitlin Clark Collection, available September 3 online at stanley1913.com and later this month at retailers including Scheels, Dick’s Sporting Goods, Academy and JD Sports.
The collection features four items: the Quencher ProTour Tumbler in 40- and 30-ounce sizes, the IceFlow Flip Straw 2.0 Bottle and the 64-ounce IceFlow Flip Straw Jug. Each piece incorporates details inspired by Clark, from her preferred light blue and purple hues to high-gloss basketball artwork, metallic rims and her embossed signature.
“Partnering with Stanley 1913 is an exciting opportunity to work with a brand that shares my values and champions women’s sports,” Clark said in the announcement. “This collection has something for everyone – from the athletes putting in the work on the court to the fans shaping the culture.”
For Stanley, the partnership reflects a growing strategy of aligning with major sports figures. In recent years, the company has introduced collaborations with Lionel Messi, Arsenal, Nelly Korda and other athletic icons. Stanley’s resurgence in recent years has also been fueled by a combination of TikTok, celebrity adoption and a deliberate push into lifestyle and performance categories. These partnerships represent a brand shift to be more mainstream in the athletic performance category.
The announcement also comes on the heels of Clark unveiling her new personal logo with Nike, a play that further cements her status as one of the most marketable athletes in the world right now.
