Fitness and healthcare continue to merge as telehealth platform Superpower joins SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio
We’ve heard of the gym-as-a-clinic model, but now it’s getting a boutique spin — literally.
Superpower, the preventative health app that landed $30 million in a Series A round earlier this year after a $4 million pre-seed in 2023, is teaming up with SoulCycle to bring science into the cycling studio. The San Francisco-based company has been named the official partner of SoulCycle’s Fall Challenge, which kicks off this week and runs through November.
Across 15 high-intensity rides, participants will push their limits while gaining access to insights from over 100 biomarkers through Superpower’s health platform. Riders can also win Superpower memberships as part of the collaboration, extending the experience beyond the bike.
“For too long, fitness has been about what you can see and feel on the surface,” Superpower co-founder Max Marchione said. “Superpower brings the inside picture — the biomarkers that drive energy, recovery and longevity. Together with SoulCycle, we’re creating a new standard where performance is both felt and measured.”
The partnership also features five of SoulCycle’s most recognizable instructors highlighting how Superpower’s tools have enhanced their own health, including faster recovery, improved energy, balanced hormones and optimized performance.
It’s the latest in a series of wellness collaborations for SoulCycle. This summer, the brand partnered with The Zero Proof in the Hamptons to offer non-alcoholic beverages, and in March, it teamed up with Uni, the zero-waste body care brand, to bring sustainable, marine-based products into studios across the U.S. and U.K.
The celeb-backed Superpower, which counts Aescape investor Logan Paul, DJ Steve Aoki, actress Vanessa Hudgens and Sweetgreen founder Jonathan Neman among its backers, recently rolled out its HSA/FSA-eligible $199 annual membership to make concierge-style healthcare available to a broader market. The platform connects with leading wearables, such as Oura and Whoop, and offers more than 100 lab tests that cover heart health, hormone balance, metabolism, inflammation and biological age.
