The 24/7 gym chain has relaunched its BeneFIT program with Endurance Zone, adding new health and fitness perks to drive engagement
Snap Fitness, a global chain of 24/7 fitness centers, has relaunched its BeneFIT program, offering its members health and wellness-related perks and discounts through a new partnership with Endurance Zone, a member engagement and loyalty platform for the sports and fitness industry.
Perks pays off: A recent report from SHC (formerly Smart Health Clubs) found that 40% of members stay longer when their gyms offer incentives, loyalty programs and milestone-based rewards.
Endurance Zone gives fitness operators the ability to engage members by rewarding them with points for participating in regular workouts, group fitness classes, hitting milestones, completing fitness challenges or referring friends to their gym. The platform also ensures members receive hyper-personalized rewards and motivation aligned with their fitness habits and goals.
“At Snap Fitness, our mission extends beyond providing a great in-gym experience; we’re dedicated to supporting our members’ overall well-being,” Snap Fitness chief marketing and experience officer Rose Minar said. “With the relaunch of our BeneFITs program, we’re giving members even more value from their memberships, connecting them with exclusive offers that complement their health and fitness goals and active lifestyles across a wide range of popular lifestyle brands.”
Snap Fitness members can access the BeneFIT program through the gym’s app to browse offers and redeem points.
“We’re excited to work with Snap Fitness to provide a member experience that goes beyond the gym floor,” Endurance Zone CEO David Birch said. “Our platform will deliver exclusive, high-value offers that align with the needs of Snap Fitness members, helping them stay engaged and motivated on their fitness journeys.”
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