Group fitness brand Uppercut City LLC (dba Rumble Boxing) has partnered with functional electrolyte powder brand Halo Hydration to launch three co-branded hydration sticks for its boutique fitness studios in New York City, Boston and northern New Jersey.
The hydration sticks, branded as Rumble Hydrate, will be available in Watermelon, Pink Lemonade and Piña Colada flavors.
“We’re incredibly excited to partner with Halo Hydration to bring our members a white-labeled hydration stick that delivers on both performance and quality,” Rumble Boxing owner/area developer Irina Kapetanakis said. “When two strong brands align, it opens the door to truly unique offerings – and that’s exactly what this collaboration is about. We chose Halo because it’s one of the best hydration products on the market, and our commitment is always to provide the very best to our community.”
Rumble Hydrate will be available at select Rumble Boxing locations beginning May 17.
“This collaboration is rooted in a mutual dedication to health, wellness and high-quality ingredients,” Halo Hydration founder and CEO Anshuman Vohra said. “It underscores both brands’ mission to support active lifestyles through premium, innovative products – and we can’t wait for you to experience the new flavors.”
In addition to Rumble Boxing, functional fitness franchise F45 recently teamed with Red Bull to add its energy drinks to its studios and give F45 members access to exclusive events, such as fitness activations from the World of Red Bull.
