Legacy Motor Club co-owner and NASCAR Hall of Famer, Richard Petty walks the grid prior to the … [+]
Fans old and young still hound over Richard Petty for autographs. The seven-time Nascar champion, known as “The King” is as popular as he’s ever been.
As a 200-time Nascar Cup Series winner, Petty knows a winning recipe. Whether it be on the track or with off-track partnerships, he’s found unique ways to promote the sport.
Ahead of the start of the 2025 Nascar season, Petty is partnering with Sugarlands Distilling Company for a limited edition whiskey. Available only in Florida and at Sugarlands’ downtown Gatlinburg distillery, the whiskey pays tribute to Petty’s historic Nascar career.
Richard Petty formed a partnership with Sugarlands Distilling Company to produce a limited edition … [+]
The limited edition bottle is part of the Roaming Man collection. The Tennessee straight rye whiskey is a smooth 100 proof, creating a fantastic collector’s boottle. This special bottle combines Petty’s legacy with the award-winning Roaming Man.
“It’s an honor to be featured by Sugarlands and their esteemed Roaming Man collection,” Petty said. “The release at Daytona is a perfect fit. This is the place where we had a lot of success and there are a lot of special memories for our family. I can’t think of a better place to debut this partnership and celebrate those moments with our fans. Hopefully, this is the first of many more releases to come.”
The Roaming Man bottle features Petty’s iconic signature, as well as his well-known No. 43. This is not the first time Sugarlands has worked with Petty, as the distillery has supported the Petty Family Foundation for years.
“We’re honored to work with Richard and to create something truly special for race fans,” said Patrick Sullivan, chief revenue officer at Sugarlands. “Roaming Man bottles are already highly coveted among whisky enthusiasts and we hope this bottle becomes a cherished collector’s item for fans of the King as well.”
Sugarlands said there are additional releases planned with Petty in the future.
Sugarlands become well known in the Nascar realm in 2022, when it partnered with Dale Earnhardt Jr. and Amy Earnhardt to create High Rock Vodka.
