The sneaker and apparel giant is leveraging the popularity of boutique fitness by linking up with one of the biggest brands in the market
Iconic apparel and footwear brand Reebok is entering the boutique fitness space with F45 Training in a new multiyear partnership. The deal makes Reebok F45’s official partner for performance apparel, footwear and wearables, just as the brand is launching the Reebok Smart Ring to track training, recovery and other lifestyle metrics.
As part of the agreement, Reebok will outfit all F45 coaches in custom-designed uniforms and debut an exclusive co-branded member collection — which highlights its Nano training shoe franchise — starting in 2026.
“This partnership with F45 Training brings together two brands rooted in performance and community,” Reebok CEO Todd Krinsky said. “By outfitting coaches and members around the world, we’re not only delivering best-in-class product innovation through the Nano franchise, but also creating experiences that connect people to the power of fitness culture in meaningful, energizing ways.”
Operating under the umbrella of the boutique fitness franchise platform FIT House of Brands, F45 is known for its 45-minute group fitness workouts that combine strength and cardio. The collaboration will also introduce to the studios custom Reebok x F45 workouts, athlete-led classes, events and online storytelling.
F45 is no stranger to partnerships across the fitness industry. Earlier this year, the studio partnered with Red Bull, making the products available in its locations, and has even partnered with tech brands Whoop and Samsung to make F45 workouts available to over 100 million smart TVs.
“F45 Training has always been about pushing people to reach their best while building a community that inspires and supports each other,” said FIT CEO Tom Dowd. “Partnering with Reebok gives us the tools to bring that vision to life on a global scale through gear, technology, and experiences that take every workout to the next level.”
“Our Forward (FWD) launch event will be the ultimate celebration of what we can achieve together, uniting studios and members worldwide in a shared moment of strength, energy, and community,” Dowd added.
The October 16 Boston event will unveil the partnership, during which F45 studios worldwide will also participate in a one-day synchronized workout experience, with additional activations planned for cities including London, Sydney and New York.
