Pulse Fitness has launched the Everyday Warriors campaign in collaboration with two-time Paralympian Ian Marsden to advance inclusivity in gym spaces. The initiative aims to eliminate barriers for disabled athletes and ensure fitness facilities cater to individuals of all abilities.
The campaign underscores Pulse Fitness’ commitment to fostering equitable access to fitness through its Inclusive Range of equipment, designed with accessibility at its core. With features such as swing seats for wheelchair users, multiple adjustment handles, and high-visibility color schemes for visually impaired individuals, the line currently consists of 18 strength and cardio machines.
According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, experience significant disability. Despite this, only a small fraction of fitness facilities worldwide provide fully accessible training equipment, limiting opportunities for disabled individuals to engage in fitness activities. Adaptive fitness solutions like Pulse Fitness’ Inclusive Range are crucial in bridging this gap and promoting equitable participation in health and wellness.
“The launch of our Everyday Warriors campaign is a call to action for the fitness industry to break down the barriers that prevent gyms from being truly inclusive spaces,” said Liam Lister, director of regional sales at Pulse Fitness.
“Everyone deserves equal access to fitness opportunities, and our Inclusive Range is not just about meeting minimum accessibility requirements — it’s about creating an environment where everyone feels seen, supported, and able to achieve their fitness goals.”
As part of the initiative, Marsden has joined Pulse Fitness as the official Inclusive Line design consultant. A champion powerlifter and former Sports Personality of the Year, Marsden brings firsthand experience of the challenges faced by disabled gym-goers and will collaborate with Pulse Fitness to refine and further innovate the equipment line.
“Fitness should unite us, not segregate us,” said Marsden. “I’m thrilled to partner with Pulse Fitness to ensure that their gym equipment caters to a wider range of needs. Features like the swing seat allow those in wheelchairs, like myself, to easily move it out of the way and train. Together, we’re redefining what inclusion looks like in the fitness world.”
Pulse Fitness is urging gyms, fitness facilities and industry leaders to embrace inclusivity by integrating equipment that supports users of all abilities rather than relying on segregated spaces.
