Two months after announcing a blockbuster combination, Playlist and EGYM have officially completed their merger, cementing one of the biggest deals in fitness and wellness.
The companies said Tuesday that the transaction has closed, bringing together software platforms, connected equipment and corporate wellness under a single umbrella in a deal valuing the combined business at $7.5 billion. The merger includes $785 million in new equity funding led by Affinity Partners, with participation from Vista Equity Partners, Temasek and L Catterton.
With the transaction now complete, EGYM will operate as a subsidiary within Playlist, joining platforms including Mindbody, ClassPass and Booker.
The closing formalizes a deal first unveiled in January, when the companies positioned the combination as a bid to unify what has long been a fragmented ecosystem spanning gym software, booking marketplaces, equipment and corporate wellness. At the time, executives framed the merger as a way to build infrastructure for in-person wellness while doubling down on artificial intelligence.
Playlist’s software and consumer platforms, which power tens of thousands of fitness and wellness businesses and list tens of thousands of venues globally, will be integrated with EGYM’s smart strength equipment, AI-driven training programs and corporate wellness marketplace, Wellpass. Together, the companies say they reach millions of users across more than 30 countries.
The combined company is pitching itself as a “full-stack” operating system for fitness and wellness — one that spans discovery and booking through to the in-club workout experience and employer-sponsored benefits.
“With EGYM joining the Playlist portfolio, we can support the entire consumer journey end to end, from the first moment of inspiration through booking and check-in to the physical experience on the gym floor,” said Playlist CEO Fritz Lanman. “By bringing together software, hardware, and AI, we have an opportunity to make every step of that journey more seamless, personalized, and effective for both our members and our partners.”
“This combination allows each company to double down on what they already do exceptionally well while extending our impact to one another’s geographies, audiences, and verticals,” Lanman added.
EGYM co-founder and CEO Philipp Roesch-Schlanderer added that the combined business is positioned to “build a long-awaited bridge between fitness, wellness and the healthcare market,” reinforcing the companies’ shared push toward preventative health.
The deal is the latest major consolidation move in fitness, following 2024’s merger between Orangetheory Fitness and Self Esteem Brands, the parent company of Anytime Fitness. It also comes amid a funding boom, with fitness and wellness startups pulling in $2 billion last year.
When the merger was first announced, Playlist and EGYM pointed to more than $800 million in combined net revenue and outlined ambitions to scale globally, particularly across North America, Europe and Asia.
