Arzón, Peloton’s VP of fitness programming and one of its most popular instructors, speaks with ATN about the brand’s new partnership with Hyrox, which includes co-branded workout classes
Peloton and Hyrox are joining forces, a partnership that fuses Peloton’s connected fitness ecosystem with the global fitness racing series that’s become a phenomenon among endurance and strength athletes alike.
For Robin Arzón, Peloton’s vice president of fitness programming and one of the brand’s most popular instructors, the collaboration is both personal and strategic. As a 27-time marathoner turned hybrid competitor, Arzón sees Hyrox as the natural evolution of modern endurance training.
“We started those conversations a few years ago,” Arzón told Athletech News. “I had met the Hyrox CEO and president and thought this was the right time to broker those introductions to Peloton. Now we’re finally at the point where the deal is signed, and I’m really excited to bring that to Peloton members.”
Building Hyrox Training for Millions
Integrating Hyrox-style training — which combines running with functional stations like sled pushes, rowing, burpees and lunges, requiring a blend of stamina and power — into Peloton’s platform involved deep strategic thought about how to program the classes to meet different demographic needs.
The Peloton team, including Arzón and instructor Andy Speer, developed a series of Hyrox Training Bootcamps, 75-minute sessions built around push, pull, lunge, and burpee patterns.
“We wanted to create the same stimuli you’d encounter in a Hyrox competition,” Arzón explained. “From an endurance athlete’s point of view, who also loves strength training, that’s the bread and butter of our classes.”
Making Hybrid Fitness Accessible
While Hyrox is known for its intensity, Peloton’s approach emphasizes accessibility. Arzón said the platform’s personalized pacing system helps tailor workouts to individual performance levels.
“Pace targets really enable us to have a bespoke approach to training,” she explained. “The paces that populate on the screen are based on a member’s prior workout history or their mile time. So when I program a challenging pace, it’s not one-size-fits-all. It’s personalized.”
That personalization ties directly into Peloton’s new AI tool, Peloton IQ.
“Our content would have come out (great) regardless, but it’s amazing to now have more tools to make it more personalized,” Arzón said. “Peloton IQ can suggest whether a member has the capacity to level up in weight — that’s one of the top questions we get. At some point, you’ve got to level up, and that’s the nudge a lot of us need.”
For Arzón, the Peloton x Hyrox partnership is also about community.
“There’s a lot of overlap,” she said. “People don’t have to train exclusively on Peloton or only at Hyrox affiliates. I do both; I do most of my running and strength training on Peloton, then go to a local Hyrox gym for sled pushes or SkiErg work.”
That hybrid philosophy extends globally. “Our instructor team will be teaching Hyrox programming in multiple languages,” Arzón noted. “You’ll see them on the racecourse in London and in the German markets, and we’ll have German-language content as well.”
Peloton will also bring its signature social energy to the fitness racing community through “Peloton Teams,” a new social hub designed to keep the conversation going.
“I’ve seen memes that say, ‘I signed up for Hyrox, and now it’s my whole personality,’” Arzón joked. “With Peloton Teams, people will have a place to share tips, recommend classes, and connect with instructors. It’s where that enthusiasm can live.”
Arzón, who often competes in the doubles category with fellow Peloton instructor Tunde Oyeneyin, said the social element of Hyrox adds to its accessibility.
“It’s so fun to have the idea of a ‘Pelo buddy,’” she said. “Find your person, train together, divide the work; that makes it accessible for a lot of folks.”
A New Type of Endurance Athlete
A lifelong runner, Arzón shared that her pivot to Hyrox was born out of burnout.
“Running is my first love: I’ve done 27 marathons and a bunch of ultras, but I got burnt out by the marathon grind,” she admitted. “I was really loving barbell work and heavy strength training, and I thought, what’s something that casts a wide net, that doesn’t require complicated Olympic lifts, but still challenges you? Hyrox felt like the right fit.”
She believes the format answers a growing desire among athletes to train both strength and endurance.
“You don’t have to leave anything on the back burner,” she said. “You can be a hybrid athlete, build capacity across the board, and still prepare for a competition that puts you to the test in an exciting way.”
Arzón emphasized that success in Hyrox depends on mastering “threshold training,” the ability to sustain near-max effort for long periods.
“It’s your maximum sustainable pace,” she explained. “You can only go above the red line for two to four minutes before you hit diminishing returns. Threshold training helps flush lactate more efficiently so you can hit higher speeds for longer.”
She compared the intensity of a Hyrox race to that of a half-marathon. “People are surprised when I tell them that the average Hyrox race pace is closer to your half-marathon pace,” she said. “It’s sustained effort with intervals of power.”
Her advice for first-timers is to start simple.
“The ground floor is aerobic endurance,” she said. “If you’re already running, cycling or rowing a few times a week, you’ve got a good base. Then add some strength and specificity: sled pushes, lunges, functional moves. The Hyrox collection on Peloton is a great place to start.”
Looking Ahead
As Peloton continues to expand its performance programming, Arzón hinted that the Dallas race later this year will showcase something “really exciting” from the brand, a format that could roll out to races around the world.
Ultimately, she sees the Hyrox partnership as the next frontier for fitness culture.
“It’s exciting to see a practical application in a race environment of what our members have been doing for years,” Arzón said. “For the hybrid athlete who loves to run, lift, and push limits: this is the future.”
