The connected fitness giant is turning Las Vegas’ Formula 1 race into a full-on activation, with exclusive classes, scenic rides and a major campaign to promote new equipment
Peloton is steering into something different in Las Vegas.
The connected fitness giant is collaborating with the Formula 1 Las Vegas Grand Prix to drop a full studio experience onto the Strip, hosting classes inside the Awakening Theatre at Wynn Las Vegas, a theater better known for acrobatics than intervals.
For those who can’t make it to Sin City, Peloton fans can access a Formula 1 Las Vegas Grand Prix 2025 Class Collection on the platform beginning Monday, November 24.
Here’s the class line-up:
30-minute Peloton IRL @ F1 Las Vegas Ride with Alex Toussaint – Recording Saturday, November 22; available Monday, November 24
30-minute Peloton IRL @ F1 Las Vegas Run with Becs Gentry – Recording Saturday, November 22; available Monday, November 24
30-minute Peloton IRL @ F1 Las Vegas Ride with Emma Lovewell – Recording Saturday, November 22; available Tuesday, November 25
20-minute Peloton IRL @ F1 Las Vegas Core with Emma Lovewell – Recording Saturday, November 22; available Tuesday, November 25
While they’re in town, Peloton is also taking advantage of rare access to the Strip Circuit, capturing new scenic content on the 3.8-mile track that gives members a chance to ride or run the same 17 turns drivers will hit at more than 200 mph. The virtual route will drop exclusively on the platform.
“The world of racing and the connected wellness space may sound like a surprising combination, but this collaboration is allowing us to bring two high-energy and passionate communities together,” Peloton chief marketing officer Megan Imbres said. “The dedication required to shave a millisecond off a lap time is mirrored perfectly by the endorphin rush our members chase in every workout. We’re thrilled to be the Official Fitness Partner of this year’s race, ready to bring the unmatched energy of Peloton to one of the world’s most exhilarating sporting events.”
The Grand Prix also gives Peloton a high-profile stage to extend the launch of its new Cross Training Series, with creative planned across Las Vegas, including Sphere and trackside placements.
The activation comes during a reset year for Peloton, where the connected fitness giant is starting to see the fruits of its labor. Under CEO Peter Stern, the company is refocusing on profitable growth, rolling out new AI features, expanding its commercial footprint with Pro Series equipment and pushing into member loyalty with Club Peloton.
Despite a large Bike+ recall earlier this month, Peloton delivered a profitable quarter and lifted its full-year outlook.
