Pause, a fast-growing wellness and recovery franchise, has partnered with Lifeforce, a longevity medicine program, to launch an integrated longevity-wellness offering. The program leverages blood biomarker results to recommend Pause treatments such as cryotherapy, infrared therapy, contrast therapy, LED light therapy and IV drips.
The collaboration launches at six California locations this month before rolling out nationwide to more than 100 Pause studios by the end of 2026.
“Every year, people spend more and more on taking control of their health, and they’re getting tired of a “spray and pray” approach to that investment,” Lifeforce CEO Dugal Bain-Kim. “As their longevity partner, we’re giving them the insights and the expertise to get the biggest bang for their buck. We looked at lots of players in the recovery space and it was clear that Pause is the gold standard in terms of delivering a premium experience but doing that with a commitment to offering science-backed modalities that actually work.”
Starting this year, members will also be able to have their regular blood draws at Pause studios and receive perks.
“By combining transformational mind/body wellness experiences with Lifeforce’s cutting-edge longevity medicine capabilities, we have created an incredible value proposition for the consumer,” Pause CEO John Klein said. “This is the first partnership of its kind that combines best-in-class longevity telemedicine services with cutting-edge recovery services offered at our studios as a one-stop solution to optimize our members’ health and well-being in a convenient and accessible fashion.”
The concept of prescriptive wellness is taking several forms as longevity is one of 2025’s hottest trends. In addition to Pause, longevity startup Hundred Health, which has been in stealth mode, is gearing up to launch next month. There is also a crossover into wellness tourism, as seen with Canyon Ranch’s new longevity retreat in Tucson and even residential real estate, where motivational speaker Tony Robbins lays the groundwork for The Estate, a high-end hospitality residential ecosystem centered on AI, preventative medicine and longevity. Global hotelier Sam Nazarian, musician Marc Anthony and international strategist Richard Attias are also part of the project.
Last month, athlete-focused healthcare platform Eternal, founded by Alex Mather, The Athletic co-founder and former Strava product lead, secured $13.25 million in a seed round for upcoming clinics in San Francisco and New York City. Slated to open this spring, Eternal clinics will offer bloodwork, Dexa scans and performance testing.
In a post on Medium, early-stage venture capital firm Courtside Ventures, which invested in Eternal’s round, outlined its reasons for backing the longevity concept—emphasizing that it’s less about living forever and more about living well.
“It’s become clear to us at Courtside that while preventative health is the future, functioning health that lets consumers do what they love longer is what is most important,” the team wrote. “In a recent Consumer Survey that asked whether people would rather live 25% healthier or 25% longer, a clear majority across every generation indicated they’d rather live healthier. Within sports, athletes spend thousands of hours in their first couple decades of life dedicated to their craft in hopes of competing at a high level. While nothing (yet) can truly turn back the clock, we believe that athletes can and should be able to enjoy and compete in sport into their marginal decades as a way to truly live fully fulfilled lives.”
