OnlyFans is on the selling block, according to a report by Reuters. The current owner of the adult entertainment platform, Fenix International Ltd, is in talks to sell to an investor group at a valuation of around $8 billion. This group is being led by an entity called the Forest Road Company, which is an investment firm based in Los Angeles.
The platform generated $6.6 billion in revenue just in 2023, so the idea of an $8 billion payout doesn’t seem that far-fetched. OnlyFans became a global phenomenon during the COVID-19 pandemic and it takes 20 percent of all creator earnings.
Investor interest has peaked over the past several months as impressive earning statements became public. It has managed to triple its revenue since 2020, which is something many companies that experienced pandemic-related boosts cannot say.
Sources have stated that a deal could be reached within the next week or two. However, Fenix International Ltd have also been in talks with other potential buyers. An IPO is also being considered, an idea that’s been floating around since 2022.
However, an outright purchase is more likely than a public offering. This is due to the porn of it all. The company tried to get around this by announcing a ban on sexually explicit content in 2021, but reversed course before the ban even went into place. OnlyFans is, after all, primarily for sexually explicit content.
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