Myzone Go uses behavioral science to help members build sustainable workout habits, part of a new push to help operators combat drop-out
Myzone is bringing its fitness-tracking software to the wrists and palms of users everywhere in its latest innovation, Myzone Go, which includes tech designed to drive workout motivation.
The app is designed to work on smartwatches and Myzone devices, powered by a new fitness category that Myzone is calling “Motivation Technology,” or MoTech. The tech aims to help operators fuel long-term member engagement as members build lasting exercise habits.
“Member drop-out remains the single greatest challenge for fitness operators and the biggest barrier to the growth of the sector,” said Myzone CEO Jay Worthy. “MoTech tackles this head-on, turning the science of motivation into a seamless digital experience that rewards effort, builds habits and sustains engagement for life.”
“The future of our industry isn’t just technology-enabled, it’s behaviour-enabled, and Myzone is pioneering this shift,” Worthy added.
The product’s design is backed by the company’s newly appointed motivation science advisor, Dr. Heather McKee, whose background boasts over a decade of research into health-behavior change psychology. Her insight helped the company to embed behavioral science into the product to drive long-term fitness habits.
McKee will collaborate with chief technology officer Vahid B. Zadeh, formerly of the popular wearable tech company Whoop, and the wider product team on the Myzone MoTech.
“My passion lies in understanding what truly drives motivation and, more importantly, how to transform that spark into lasting habits,” said Dr. McKee. “Myzone goes beyond simply measuring effort — it’s about inspiring people to connect, commit, and stay consistent. Together, we aim to help more individuals move more often, for life.”
Myzone is known for its ability to track both low-impact and high-intensity sessions, providing insights into recovery, all driven by its heart rate-based effort monitoring. The new rollout includes enhancements to this platform.
The MoTech software was shared with more than 150 operators, stakeholders and Myzone partners at an event in London, as part of a push to combat member dropout..
“We already know that people who train with Myzone stay members and train for longer,” Worthy said. “Now, with Myzone Go and our enhanced, motivation-driven features, we can support operators to build even deeper loyalty and engagement.”
