Six percent. That’s the share of sports science studies focused exclusively on female physiology, and one of the numbers that pushed Momentous to partner with Dr. Stacy Sims’ Collective X Health.
The supplement company has teamed with the women’s health research platform to launch the Collective X Women’s Health & Performance Research Grant Program, backed by a $200,000 commitment from Momentous.
It comes as fitness and wellness brands increasingly build out their own scientific advisory ranks.
Grant applications open in June. The first grants will be awarded in September.
For Momentous, the move builds on its Change the Ratio campaign last year, which included a $500,000 commitment and arrived alongside its Women’s Three supplement stack. The product, developed with Dr. Sims, offers iron, calcium and Vitamin D3 for daily energy and healthy bones.
“For too long, women have been told to just do less of what men do, because the research simply wasn’t there to tell a different story,” Dr. Sims said. “That ends here. This grant program is about putting real funding behind the questions that actually matter for women’s health and performance, and building a body of evidence that will outlast all of us.”
There’s a business case, too. U.S. women’s sports revenues are projected to grow 16% annually through 2030, roughly three times faster than men’s sports, according to McKinsey. It’s data that has drawn a flurry of investment, Reuters reported.
Wearable companies are also getting into the action. Whoop recently launched a specialized blood biomarker panel for women’s health and published a white paper on menstrual cycle modeling.
