Supplement and gummies brand Olly has Ashley Graham as its brand ambassador, where the model and entrepreneur will have a hand in Olly’s upcoming creative multichannel campaign launching this spring and share content related to her health and wellness journey.
Signing ambassadors to fitness and wellness brands has provided a way for brands to stand out in a crowded space. Human performance wearable brand Whoop added Christiano Ronaldo (who is also an investor), Amazfit announced Hyrox world champions Meg Jacoby and Hunter McIntyre joined its roster of international athletes and wellness tech brand recently named Philadelphia Eagles Super Bowl champ Cooper DeJean as a brand ambassador.
“I’ve been a fan of Olly since 2018, and it’s amazing to come full circle to partner again with a brand that has grown so much, similar to how my own life and family have grown,” Graham said. “I’ve always trusted their products, and it’s been so fun to introduce my family to them over the years. Sharing a realistic approach to all things work, motherhood, and wellness is my goal, which has made this partnership feel all the more natural.”
“Working with like-minded partners who are grounded in their values is very important to Olly, so we’re thrilled to welcome Ashley back in an even larger capacity as our brand ambassador,” Olly’s vice president of marketing, Renee Fuller, said. “Ashley has consistently been a voice for living an authentic lifestyle—prioritizing self-care, balanced nutrition, and a positive mindset—which perfectly complements how OLLY makes health and wellness approachable for everyone.”
Last fall, the San Francisco-based wellness company expanded its women’s line with Mellow Menopause, a hormone and estrogen-free supplement designed to support menopause and help manage symptoms.
“Menopause is a stage of life all women will experience, yet we’re offered very little education or support on the topic,” said Olly’s senior director of scientific affairs, Dr. Shikha Snigdha. “Our approach to developing Mellow Menopause was guided by a deep commitment to addressing the unique and varied symptoms women experience during menopause. The goal was to create an offering that provides comprehensive relief during the menopause transition, making this often-challenging phase of life a bit easier to navigate. We’re incredibly encouraged by the results from the product’s clinical study and know that this product will make a real impact on women.”
