Backed by new data on luxury travel habits, Marriott’s latest play targets a new kind of wellness consumer: one who’s spending more and not traveling alone
With wellness now a top priority for luxury travelers, Marriott International is introducing a new Asia-Pacific series that blends culture, nature and holistic health.
Launching in August, the “Luxury Wellbeing Series 2025” will span three destinations (Bali, the Maldives and Goa) with programming that blends local culture and nature with sleep optimization, nutrition and physical and mental wellness at Mandapa, a Ritz-Carlton Reserve, The Ritz-Carlton Maldives, Fari Islands and The St. Regis Goa Resort.
The move taps into rising interest in wellness-driven luxury travel. According to Marriott’s latest trends report, The Intentional Traveler, 90% of high-net-worth travelers now consider wellness offerings a key factor in their booking decisions, with many opting for immersive experiences shared with partners or family members.
“Beyond tranquil retreats, affluent travelers are seeking impeccable, personalized, exceptional wellness experiences,” said Oriol Montal, regional vice president of luxury for Asia Pacific excluding China at Marriott International. “As the Luxury Group aspires to predict and exceed travelers’ ever-evolving expectations, the Luxury Wellbeing Series is more than just a wellness program — it’s a transformative expedition catering to global luxury travelers’ growing desire for holistic enrichment.”
In Bali, guests at Mandapa will explore Balinese traditions through medicinal plant workshops, herbal drink making and Vipassana meditation. The resort’s programming also includes yoga-based sleep therapy and mandala art sessions.
At The Ritz-Carlton Maldives, the program centers on water-based healing and personalized consultations. Guests receive sleep ritual kits, take cooking classes focused on local seafood and vegetarian dishes, and join sunrise floating sound healing sessions, along with coral regeneration activities and guided snorkeling.
Meanwhile, in India, the recently renovated St. Regis Goa Resort draws on Ayurveda. After an initial wellness consultation, guests can engage in dosha-specific meals, sound baths with Himalayan singing bowls, and riverside yoga walks. Sleep rituals include Yoga Nidra paired with herbal tisanes.
The wellness-meets-luxury movement isn’t confined to land. At sea, two high-end brands are pushing the boundaries of design and fitness. Dutch Design, the marine innovation studio behind what it calls the world’s first wellness-first yachts, has partnered with luxury fitness manufacturer Pent to elevate the experience aboard its 139-foot Sea Rover vessels. Originally launched as a limited 10-yacht series in January, each Sea Rover already features a bridge-deck spa, gym and open-air training space. Now, they’ll be outfitted with Pent’s custom fitness equipment, including rowing machines, reformers and handcrafted weight benches tailored to the yacht’s layout.
