Life Time is teaming up with luxury skincare brand Kiehl’s to expand its wellness offerings inside select New York City clubs.
Starting later this summer, Life Time members at its Manhattan and Brooklyn locations will find Kiehl’s products, such as Amino Acid Shampoo and Crème de Corps, in club showers and dressing rooms.
“At Life Time, we’re committed to delivering extraordinary, immersive experiences that engage the senses and support every aspect of our members’ healthy way of life,” Life Time EVP, chief property development officer and president of club operations Parham Javaheri said. “Our new relationship with Kiehl’s within our New York City clubs enhances this promise by integrating a globally respected skincare brand into these nine clubs—bringing trusted, premium products that enhance our members’ daily routines and reflect the high standards they’ve come to expect from Life Time.”
The luxury athletic country club operator notes that in its 2025 wellness survey, more than 80% of respondents said they dedicate several days a week to self-care and activities that boost their well-being.
“This partnership with Life Time isn’t just about skincare; it’s about elevating the entire wellness experience,” Kiehl’s general manager John Reed said. “We’re meeting our customers where they are – in a premium environment that reflects their commitment to a high-performance, intentional, and self-care-focused lifestyle. By integrating our high-efficacy products into this premium experience, we deliver demonstrable results and further empower their pursuit of peak performance, inside and out.”
Kiehl’s will support the rollout with a slate of marketing initiatives aimed at boosting visibility, including collaborative content in Life Time’s Experience Life magazine, digital signage in clubs, web features and member communications. The featured products will also be available for purchase on Kiehl’s website.
The collaboration aligns with Life Time’s optimism that broader economic uncertainty may benefit its luxury fitness and wellness experience, driving stronger engagement and retention for its premium offerings.
“When you go through a recessionary period, customers start pulling back on spending on big spends, right? So they have more time. As they have more time, they use the stuff they own more,” Life Time founder, chairman and CEO Bahram Akradi said on a recent earnings call. “They’re going to spend more time in the clubs; they’re going to utilize that membership better. And that extra utilization means better retention for us. We are well positioned for an economy that is growing or an economy that might be in recession for two, three quarters.”
More recently, Life Time opened the first phase of its Life Time Eagle athletic country club in Idaho on May 21, along with a new location in Boulder, Colorado.
