JetSet Pilates has announced a strategic investment from Purchase Capital to propel the brand’s expansion, fortifying its franchising capabilities, instructor training programs and overall client experiences. As part of the deal, Nicholas J. Singer, Founder and Managing Partner of Purchase Capital, has been appointed to the JetSet Pilates Board. The financial terms of the investment were not disclosed.
“2025 is an exciting year for JetSet with the unveiling of our premium access membership, enhanced technology to deliver a top-tier client experience and a new dedicated training facility for our instructors,” said Bert Albertse, CEO of JetSet Pilates. “The strategic investment from Purchase Capital comes at a pivotal time for our growth and will bring sophisticated financial acumen to ensure the scalability of the brand and deliver unparalleled franchise service and support.”
Founded in 2010, JetSet Pilates now includes 87 studios either open or in development, spanning major U.S. cities and international markets, including upcoming locations in Melbourne, Australia. The franchise fuses DJ-curated music with its Pilates workouts, creating a high-energy environment.
With the new investment, JetSet is launching a training academy and an elevated membership program, providing franchisees with the tools to create a premium and customized experience for their local markets. JetSet is preparing for the upcoming training hub for instructors and the debut of its luxury Mr. C Residences in Coconut Grove, Florida, the new home of the franchisor’s flagship studio. Last month, JetSet opened a new studio in Wellesley, the brand’s first location in New England, with plans to establish 3-5 studios in the area over the next few years.
“JetSet’s rapid growth and dedicated client base is a testament to the leadership team and their vision to deliver a unique and personalized experience,” said Singer. “We are excited to partner with Bert and the team to elevate a strong brand, support long-term expansion and facilitate entry into new markets.”
