The fast-growing, South Florida-founded Pilates franchise plans to enter 2026 with 50 open locations in the U.S. and abroad
JetSet Pilates has surpassed 200 studios sold, marking a milestone for the Miami-based modern reformer Pilates franchise as it scales across the U.S. and abroad, with a presence in Melbourne, Australia.
Since launching its franchise program in 2022, JetSet has expanded into several major U.S. markets, including Florida, Texas, New York, California, as well as boutique fitness-obsessed cities like Nashville, Atlanta, Seattle and Denver. As of now, JetSet has 36 studios open with 15 more slated to open by the end of the year.
“Reaching 200+ units sold is a milestone built by our franchise partners, instructors, leadership team and members who keep choosing JetSet’s efficient, results-driven training,” JetSet franchising chief strategy officer Natalie Straub said. “As we scale, we’re staying disciplined: opening strong studios in great markets, deepening support for our owners and doubling down on a best-in-class member experience.”
JetSet has indeed been investing in the member experience, with a national membership program that lets clients access any JetSet studio worldwide, DJ-curated playlists built to energize classes and a new Training Academy Center in Miami’s South of Fifth neighborhood. The brand’s “JetSet on the Mat” pop-ups, held ahead of studio openings, have drawn strong turnout and helped build community buzz before launch, the franchise says.
The brand’s 200th franchise agreement was signed by Ellie Azizi, who is expanding the brand on the West Coast.
“I’m thrilled to join JetSet and bring this modern Pilates experience to Orange County, helping more people build strength, confidence and consistency,” she said. “Orange County’s energy and commitment to health and wellness make it the perfect fit for JetSet Pilates.”
Beyond the OC, JetSet announced it would set its sights on Northern California, with plans to open 25 to 35 studios there over the next several years to suit the increasing number of hybrid workers who incorporate workouts into their remote routines.
Earlier this year, JetSet strengthened its leadership bench to support its growth, adding veterans from brands like Flywheel Sports, Equinox, Orangetheory Fitness and Burn Boot Camp.
