Backed by Kayla Itsines and the founder of Grenade nutrition, Neutonic is ready to pop the top on brain-boosting energy powered by nootropics
Neutonic, the U.K.-based nootropic beverage startup founded by fitness influencer James Smith and “Modern Wisdom” podcast host Chris Williamson, has raised $3.7 million in its first funding round, propelling its valuation to $20 million just 18 months after launching.
The zero-sugar beverage brand has sold over three million cans and generated $10 million in sales since launching in November 2023, emerging as a rising player in the functional drink market with a coffee alternative powered by ingredients like Cognizin, Rhodiola rosea and Panax ginseng, and appealing to a growing base of sober-curious consumers.
In addition to its canned beverages, Neutonic offers on-the-go powder packets and daily “Focus Blend” brain capsules as part of its growing nootropic lineup.
The round drew investment from a high-profile group of creators and entrepreneurs, including Sweat co-founder Kayla Itsines, Contrarian Thinking’s Codie Sanchez, SaaS leader Dan Martell and Gym King’s Jay Parker. Also joining was Grenade founder Alan Barratt, whose sports nutrition brand was acquired by Mondelez for £200 million in 2021.
The move comes as the nootropics space heats up globally, buoyed by shifting wellness priorities and a growing interest in cognitive enhancers.
“I first met James early in my career and have always admired his drive and passion for everything he takes on,” Itsines said. “From the moment I tried Neutonic, it quickly became my go-to—thanks not only to the quality of the product but also to the integrity and vision of the team behind it. Both James and Chris bring a level of thoughtfulness and ambition that’s rare to find, and I’m incredibly proud to support them as an investor. I truly believe in what they’re building and couldn’t be more excited for what’s to come.”
The capital will support Neutonic’s next growth phase, with plans to expand retail distribution in the U.K. and U.S., appoint regional leads and build out the team with strategic hires. New powder and canned flavors are slated to launch this summer.
“This investment provides the momentum needed to bring our ambitions for Neutonic to life,” Smith said. “We’ve had a clear vision from the outset, and closing this funding round marks a significant milestone in reaching the next phase of our growth. We’re excited to expand into new markets and strengthen our presence in retail.”
