MyFitnessPal has teamed up with basketball pro Myles Turner in a new partnership to position nutrition tracking as essential to both elite performance and everyday wellness.
“As an athlete, I’ve learned that what you eat directly impacts how you perform, but it doesn’t have to be all or nothing,” Turner said. “MyFitnessPal makes it easy to track my meals—whether I’m prepping for a game or treating myself to a cinnamon roll. It’s a tool that keeps me grounded, helping me make adjustments when I need to.”
MyFitnessPal partnered with sports agency Athletes First to secure the Indiana Pacers player as the face of its latest campaign. Last month, the nutrition and tracking app enlisted former “Buffy the Vampire Slayer” star Sarah Michelle Gellar to highlight its new Meal Planner, which is available to its Premium+ members.
“Myles is a great representation of what MyFitnessPal is all about: practical, everyday nutrition tracking that fits seamlessly into any routine,” MyFitnessPal CEO Mike Fisher said. “We’re excited to partner with him to show that anyone can reach their goals, whether they’re on the court or in their personal life.”
