Connected fitness brand iFIT has appointed Marc Washington, founder and former CEO of gut and metabolic health company Supergut, to lead the company as president and chief financial officer, where he will bring over two decades of leadership experience across health, fitness and wellness sectors to the new dual role.
Washington is known for scaling businesses from venture-backed startups to multi-billion-dollar enterprises. In addition to Supergut, he served as president and chief operating officer of Beachbody, CEO of Irwin Naturals and chief financial officer of The Wonderful Company (the brand behind Wonderful Pistachios).
As president and CFO, Washington’s role will be to support strategic growth, streamline operations and improve the company’s financial performance.
“I am thrilled to join the iFIT team at such a pivotal moment in the connected fitness industry. iFIT holds immense potential and a legacy of innovation that distinctly sets it apart in the global wellness market,” said Washington. “I look forward to working alongside the team to drive our next exciting chapter of growth in bringing our transformative, personalized fitness experiences to even more homes worldwide.”
Washington is now pivoting from Supergut, which was created to support those on GLP-1s and managing Type 2 diabetes, with its powders, bars, and shakes designed to reduce blood sugar spikes after eating and support gut health.
His arrival comes as iFIT is continuing to expand its role in fitness. Following the recent appointment of chief subscription officer Jeremy McCarty, the connected fitness brand has been investing in fitness content creators and coaches with substantial online followings. Its recently launched iFIT Next program backs fitness professionals to accelerate their knowledge and reach, as they become iFIT Trainers in the process, as the brand seeks to provide emerging talent with the resources to scale their global reach.
“We are thrilled to welcome Marc to the iFIT executive team,” said iFIT CEO Kevin Duffy. “Marc brings a rare blend of financial discipline and proven success scaling health and wellness brands. He understands how to bridge the gap between operational excellence and consumer-centric growth.”
