Samsung Health app users will have access to iFIT workout videos through a new partnership, Samsung’s latest move in the fitness space
Connected fitness giant iFIT has partnered with Samsung Health to make its digital fitness content available on Samsung’s mobile devices and app.
Starting this fall, select iFIT content will be available directly in the Samsung Health app. iFIT’s library includes thousands of instructor-led workouts across strength training, yoga, Pilates, cardio, recovery, mindfulness, HIIT and Barre; many workouts are filmed in exotic locations around the world, including on beaches and in mountains.
Samsung Health users will have access to a subset of that content, available for a monthly or annual fee. On screen, Samsung Health users will be able to watch iFIT workout videos and track metrics including calories burned and heart rate.
There are also plans to integrate Samsung Galaxy devices with iFIT-enabled fitness equipment, including iFIT-owned brands in NordicTrack and ProForm.
“Personalized wellness is the future – and together with Samsung Health, we’re helping millions of people engage in healthier, more balanced lives across the globe,” iFIT CEO Kevin Duffy said in a statement. “Our iFIT content inspires people to work out more. Using real-time data to go beyond reps and heart rates delivers smarter, more intuitive guidance to actually drive results.”
The deal with Samsung marks iFIT’s latest big move under Duffy and new chief subscription officer Jeremy McCarty. The fitness company has struck recent content deals with brands including Club Pilates, YogaSix, Ergatta and Arcis Golf, and in May, it acquired Reform RX, a maker of connected Pilates reformers featuring touch screen displays.
iFIT is also rapidly scaling AI Coach, its artificial intelligence-powered tool that recommends workouts and helps people stick to their fitness goals through daily text messages and in-app communications. Last month, iFIT rolled AI Coach (still in beta mode) out globally to 19 countries.
These moves (and others) are all part of Duffy’s plan to make iFIT the “world’s most effective” fitness platform. During an event held Thursday to celebrate the partnership with Samsung, Duffy reiterated that iFIT is leaning into “personalization” to help people of all fitness levels reach their goals.
“We’re going to make sure we’re the best in the world at that, in terms of having personalization and delivering the exact right workout at the exact right time,” he said. “We know working out is hard. … so we want to build a system that motivates you to build that healthy habit.”
Samsung Makes Fitness Push
For its part, Samsung is making a big push into the fitness market through Samsung Health, its rapidly growing digital health and wellness arm. Besides iFIT, the tech giant has inked recent partnerships with Zumba and F45 Training to make those brands’ workouts available on Samsung apps and devices.
Meanwhile, Samsung’s Galaxy smartwatch and Galaxy smart ring offer sleep coaching, heart rate monitoring and personalized wellness insights. The tech giant also plans to release a beta version of an AI health coach in the U.S. by the end of this year, it announced.
“Our vision is connected care, centered around the home, to improve the health of billions of people,” Samsung mobile senior vice president and head of digital health Dr. Hon Pak said on Thursday. “We really take that as a serious responsibility.”
