iFIT members can now access Ergatta’s game-based workouts across treadmills, bikes and rowers, expanding options for non-runners and fans of interactive cardio
Connected fitness brand iFIT has expanded its partnership with cardio gaming leader Ergatta, bringing new games and Tour de France content to more fitness modalities.
The move builds on the companies’ initial partnership announced in March, which introduced Ergatta’s immersive virtual racing experience to iFIT’s NordicTrack and ProForm treadmills. The launch marked a shift beyond traditional instructor-led workouts, giving members a gamified option to race against others, set personal pacers or compete with iFIT trainers.
Now, Ergatta’s virtual racing experience, Races, is expanding to bikes and rowers and iFIT-enabled rowers will feature Meteor, Ergatta’s personalized single-player game designed for interval-based training. The update also enhances the Races experience on treadmills, adding support for nine languages, including Spanish, Mandarin and German, along with new visual landscapes and workouts tailored to walkers and hikers.
“We’re thrilled to deepen our partnership with Ergatta,” iFIT chief subscription officer Jeremy McCarty said. “From new modalities to new games, our teams have collaborated seamlessly with the goal of continuously adding new and innovative content for our members.”
The launch of Races for Bike comes on the heels of this year’s Tour de France, aligning with iFIT’s recent debut of the NordicTrack Tour de France Indoor Bike, where cycling enthusiasts can train like the pros, beat personal records and race against fellow users and iFIT’s roster of trainers.
“Our partnership with iFIT represents the future of Ergatta—and the future of connected fitness,” Ergatta co-founder and CEO Tom Aulet said. “Together, we’ll make sure people who want to work out on cardio machines have access to the most compelling and innovative fitness content in the world. I’m thrilled to deepen the partnership with iFIT to bring their members exciting content to help them build a lasting fitness habit and improve their physical and mental health.”
For its part, iFIT continues to broaden its reach to fitness consumers, including a beta version of its iFIT AI Coach. The company recently partnered with Samsung Health to make its digital fitness content available on Samsung’s mobile devices and app. Starting this fall, select iFIT workouts filmed in destinations around the world will be accessible to Samsung Health users for a monthly or annual fee. There are also plans to integrate Samsung Galaxy devices with iFIT-enabled NordicTrack and ProForm equipment.
iFIT also struck a content deal with Xponential Fitness, adding studio-quality classes from Club Pilates and YogaSix to its platform. The move comes as iFIT sharpens its focus on Pilates in particular, following its acquisition of Reform RX, a premium reformer brand known for both commercial and at-home use.
