iFIT, whose portfolio includes fitness equipment brands NordicTrack, ProForm and Freemotion, is expanding its digital offerings with studio-quality content from Club Pilates and YogaSix through a new partnership with Xponential Fitness.
The move gives iFIT’s more than six million members access to Pilates and yoga classes from two of Xponential’s most prominent brands, advancing its mission to provide more holistic, accessible wellness options. Notably, Pilates appears to be an area of interest for the fitness tech leader, having recently acquired Reform RX, a high-end reformer brand known for its commercial and at-home equipment.
“We’re incredibly excited to bring the Club Pilates and YogaSix experiences to our athletes,” iFIT chief subscription officer Jeremy McCarty said. “As a leader in connected fitness, we’re constantly evolving to meet the needs of our athletes. With this partnership, our athletes now get access to a broader range of fitness content—all included as part of their iFIT membership.”
To promote the collaboration, iFIT is launching a new challenge in which eligible members who complete the program will receive an in-studio Club Pilates intro class pass and be entered for a chance to win a one-year membership to either Club Pilates or YogaSix.
“This partnership with iFIT, a pioneer in connected fitness, allows us to bring our world-class content to a wider audience than ever before,” Xponential‘s EVP of strategic partnerships Steve Pankowski said. “By leveraging iFIT’s innovative platform and expansive global reach, we’re proud to introduce the transformative experiences of Club Pilates and YogaSix to millions of members around the world in a truly immersive, digital-first way.”
The move follows iFIT’s beta launch of its AI Coach to 19 countries, providing real-time, personalized training plans that adapt to users’ goals, routines and performance data. iFIT is also taking a swing with golf fitness, as seen with its new partnership with Arcis Golf, which operates 70 private, resort and public courses across the U.S. The deal brings game-enhancing content on iFIT-enabled equipment and mobile devices, including golf-specific workouts and performance training.
