The fitness racing brand is leveraging One FIIT’s technology to scale the Hyrox365 Performance Hub, which brings Hyrox-themed workouts and classes to gyms and coaches worldwide
As Hyrox’s growth continues to dominate hybrid racing events, more and more fitness facilities are looking to incorporate its training into their locations to draw in and retain members.
To expand that reach even further, the fitness racing brand is partnering with fitness tech company One FIIT to build and deploy its Hyrox365 Performance Hub, which will scale Hyrox-themed workouts and classes to gyms and coaches worldwide.
The Performance Hub delivers eight weekly professionally programmed workouts recorded in One FIIT’s London studio and made for Hyrox athletes of every level. Users can take advantage of features including:
Two workout experiences: a coach view with setup notes, coaching tips and programming insights from David Magida, Hyrox’s global head of training, and an athlete view with clear workout breakdowns and real-time timers
Streamlined in-gym delivery with a built-in digital whiteboard that projects workouts onto screens
Smart equipment substitution tools to adapt sessions to various gym setups
Maintain high standards with movement demos filmed to Hyrox spec and translated into nine languages for global consistency.
“This collaboration is the perfect example of what One FIIT is built for; enabling world-class fitness brands to scale impact, monetise programming, and build powerful training communities,” said One FIIT founder and CEO Ian McCaig.
Since Hyrox365’s launch in 2024, the Performance Hub has already been scaled to over 30,000 coaches and 10,000 gyms with an 86% weekly active usage rate. It is designed to bring Hyrox training theory to gyms of all sizes.
“Hyrox365 has experienced explosive growth in recent years, with gym affiliation surging worldwide year-on-year,” Hyrox chief growth officer Douglas Gremmen said. “We’re thrilled to partner with One FIIT as we bring the Hyrox365 Performance Hub to life across our global affiliate networks. Their expertise and commitment to innovation perfectly align with our mission to make healthy performance training accessible for everyone.”
Hyrox continues to see high demand for both its in-person events and race-specific training, with participation doubling year-on-year and the number of events increasing 35% this season. The brand’s expansion into gyms like UBX and Gold’s Gym is underscored by one of the biggest voices in the fitness space, Peloton trainer Robin Arzón, who told Athletech News that Hyrox-style training “is the future” of fitness.
